
The  Barna Group has identified five trends that are contributing to the  increase in the churchless of America. The research discovered real and  significant shifts in unchurched attitudes, assumptions, allegiances and  behaviors.
 
 Since 1990, the percentage of unchurched adults in America has risen from 30% to 43% of the population. 
 
 This new study of the unchurched population comes in conjunction  with the release of Churchless, a new book from veteran researchers  George Barna and David Kinnaman. Churchless draws on more than two  decades of tracking research and more than 20 nationwide studies of the  unchurched.
 
 The research reveals the big picture: Today’s unchurched are much  less likely to come from a church background than ever before.  Furthermore, unchurched people today have different expectations of  church involvement from those of previous decades. These changes are the  result of shifting personal attitudes as well as significant changes in  the broader cultural landscape:
 
 1. Secularization Is on the Rise
 
 Nearly two-fifths of the nation’s adult population (38%) now  qualifies as post-Christian. In other words, more than one-third of  America’s adults are essentially secular in belief and practice.
 
 As expected, the research shows some striking generational  differences when it comes to secularization: The younger the generation,  the more post-Christian it is. Nearly half of Millennials (48%) qualify  as post-Christian compared to two-fifths of Gen X-ers (40%), one-third  of Boomers (35%) and one-quarter of Elders (28%).
 
 2. People Are Less Open to the Idea of Church
 
 The unchurched are becoming less responsive to churches’ efforts  to connect with them. Twenty years ago, two-thirds of churchless  Americans (65%) were open to being invited to church by a friend. Today,  that percentage has slipped to less than half (47%).
 
 While churchless people continue to show moderate openness to  high-touch, relational connections—pastoral home visits (27%, down from  34%), a phone call from a church (24%, down from 34%)—they are resistant  to other forms of outreach. This is especially true for advertising,  including TV, radio or newspaper (18%, down from 20%), direct mailings  (16%, down from 24%) and billboard ads (14%, down from 21%).
 
 3. Churchgoing Is No Longer Mainstream
 
 Churchgoing is slowly but incontrovertibly losing its role as a  normative part of American life.  In 1993 85% of all US adults attended  church. Currently, only 76% of adults attend church.
 
 4. There Are Different Expectations of Church Involvement
 
 In the early 1990s nearly seven out of 10 adults, if they were to  visit a church, would be most interested in attending the Sunday  service. Now, only 57% of churchless adults say they would be interested  in Sunday worship as their starting point. 
 
 5. There Is Skepticism about Churches’ Contributions to Society
 
 When the unchurched were asked to describe what they believe are  the positive and negative contributions of Christianity in America:
 - almost half (49%) could not identify a single favorable impact of the Christian community
 - while nearly two-fifths (37%) were unable to identify a negative impact
 
 Of those who could identify one way Christians contribute to the  common good, the unchurched appreciate their influence when it comes to  serving the poor and disadvantaged (22%), bolstering morals and values  (10%) and helping people believe in God (8%). 
 
 Among those who had a complaint about Christians in society, the  unchurched were least favorably disposed toward violence in the name of  Christ (18%), the church’s stand against gay marriage (15%), sexual  abuse scandals (13%) and involvement in politics (10%).
 
 There is a debate happening about how much the country is secular  versus faith-oriented and whether this changes as people get older. The  research findings reminds observers that most Americans remain connected  in some way with Christianity. Yet, the influence of post-Christian  trends is likely to increase and is a significant factor among today’s  youngest Americans.
 
 The challenge for the church on this issue would be how to  generate the new levels of courage and clarity required to effectively  connect beyond the “Christianized” majority.