
Google will soon have an unprecedented ability to spy on you from space. Theoretically, at least. How?
 
 Two months ago, after much lobbying by the biggest satellite  company in North America, DigitalGlobe, the US government relaxed  restrictions to allow for commercially available satellite imagery up to  25 cm resolution—twice as detailed as the previous limit of 50 cm.
 
 Now, the first commercial satellite set to capture these high-res  images, DigitalGlobe's Worldview-3, will launch this Wednesday. Six  months after that, private businesses willing to fork over the money  will be able to get their hands on hyper-detailed photos and videos of  the globe.
 
 That, of course, includes Google. 
 
 Google—along with Microsoft, NASA, and numerous US federal  agencies such as National Geospatial-Intelligence Agency, which played a  pivotal role in the seizure of Osama Bin Laden—is a regular  DigitalGlobe customer. It signed a multiyear imagery contract with the  colossus satellite company in February to use satellite imagery for apps  like Google Earth, Maps, and Street View.
 
 The extra sharp images from Worldview-3 will greatly increase the  maps' level of detail to the point where it can make out 10-inch  objects, which means Google will soon be able to see “manholes and  mailboxes” from its hired eyes in the sky.
 
 So, when you get that panicked feeling mid-flight that you forgot  to turn off your coffee maker before leaving on vacation, Google will  have resolution adequate enough for you to see a recent image of your  slowly singeing house. You could also hypothetically pull up Google Maps  and see a real-time image of your actual plane, rather than a blue dot,  soar further and further away from your fiery abode.
 
 The satellite behemoth is now making a push to relax the rules  even further, down to 10 cm resolution, about the height of an iPhone 4.
 
 DigitalGlobe currently has five birds in the sky, and one,  GeoEye-1, has the ability to capture images at 41 centimeters. The  company lobbied hard to loosen restrictions to 25 centimeters so that it  could compete with foreign firms that will be blasting their own  satellites into orbit soon. According to Reuters, the ability to  commercially sell hi-res images this small, it can possibly increase the  DigitalGlobe’s revenue by $400 million.
 
 Meanwhile, coincidentally or not, Google acquired its own private  satellite company, Skybox Imaging, shortly after the US government  relaxed its satellite imagery restrictions in June.
 
 Google’s Skybox intends to launch a constellation of 24 satellites  by 2018, which will survey the globe by taking pictures of its entirety  three times a day. This too will eventually, undoubtedly, upgrade the  picture quality on its map applications. Google’s own birds can capture  90-second video clips and imagery at 30 frames per second. But how much  can they actually see? 
 
 At this point, considerably less than the shots the Worldview-3  will be snapping. Skybox’s satellites deliver high-res imagery "better  than 1-meter resolution,” said Sara Blask, a company spokesperson.  “Which means you can clearly discern features such as the size of car  windshields, road markings and car colors.”
 
 Skybox founder Dan Berkenstock echoed this claim in a TED Talk he  gave right before the launch of SkySat1: “From our own computer  simulations we quickly found that one-meter really was the minimum  viable product to be able to see the drivers of our global economy,” he  said. “For the first time being able to count the ships and cars and  shipping containers and trucks that move around our world on a daily  basis while conveniently still not being able to see individuals.”
 
 That last bit is the salient point: Skybox’s satellites cannot  capture details as small as license plate numbers or someone’s face—yet.  But DigitalGlobe’s might. At 25 centimeters, the images will be  detailed enough to classify the make of a car. If the restrictions relax  further, the plate number or owner's face could come into clear view.
 
 Naturally, the mere speculation of how this new powerful view will  impact privacy is already raising concern. But how the Silicon Valley  company actually intends to use  its new detailed view of Mother Earth  is still a looming question.
 
 Google, for its part, claims it will use satellite image and video  capabilities for the greater good. The technology can be extremely  helpful in regards to natural disaster relief and it could provide  internet access to places where it was previously unavailable.
 
 In all likelihood, Google acquired Skybox not to spy on your  mailbox number but to help it achieve something it has not yet been able  to do: create a competitive cloud service. Skybox plans to combine its  snap-happy satellites’ images with a collection of public data it has  already gathered, like historical weather reports and satellite imagery,  and create a vast archive, or a “cloud for the Earth” for other  companies to run their own software and algorithms on.
 
 But that raises another question: What kind of companies will  utilize this “cloud for the Earth?” What could they potentially create  with this vast amount of knowledge that, until now, seemed only  obtainable and appropriate for super powers or leather-clad spies in  action movies? If Google can make out your face from space, will it? And  how might it capitalize on that ability?
 
 Despite much of society’s indifference about sharing personal  data—proven through social media’s mass archive of photos and  information—perhaps it’s time we begin to have an open conversation, on  an international level, about these new technological developments that  can impact the world and public’s privacy. The sky is no longer the  limit.