
In a stunning move, the Associated Press (AP) capitulated to pressures by  Islamist group CAIR to drop the use of the term "Islamist" when describing  self-declared Islamist militants and movements. 
The AP's retreat is  indicative of a crumbling of parts of the so-called "mainstream media" in its  reporting about the Middle East, the Arab world and the Muslim world. 
By  retreating from describing the Islamists as Islamists, the AP isolates itself  from the rest of international media, which uses the term "Islamist" naturally  and consistently with its Arabic translation and meaning. 
More  importantly, the AP is isolating itself from Arab media. For while media in the  region uses the term Islamy or Islami (Islamist) to identify all movements that  aim at the establishment of an "Islamist" state, regardless of these various  movements' strategic agendas, from the more political Muslim Brotherhood to the  radical Salafists and the extremist al-Qaeda, The AP will be entering the foggy  zone established and encouraged by advisers of the U.S. administration, where  definitions are twisted by "Islamist lobbies" backed by petrodollars'  power.
The term "Islamist" is the most accurate translation of "Islami"  and "Islamy," which in the original language mean a militant movement working  towards an ideological goal, particularly the establishment of a government  based on a strict version of sharia law. 
The term "Islamist" was created  in Arab political culture, precisely to distinguish the militants from regular  Muslims whose goals do not necessarily include establishing an Islamist state.  All Arab media, in addition to European, Asian, African, Russian, and Latin  American presses, use the term on a daily basis. 
It clarifies to their  readers and viewers that not all Muslims are Islamists inasmuch as not all  Christians are fundamentalists or all Hindus ultra-nationalists, etc.
By  eliminating the term "Islamist" from the media and political dictionary, the  public will revert to using more ambiguous terms, such as Muslim radicals or  extremists, among others, which would actually have two negative  effects. 
One, it will blur the difference between moderates and  extremists in the Muslim world, and two, it will provide the actual extremists  or militants a cover within society. 
In short, by eliminating the term  "Islamist" as identification of "militants," we run the high risk of having the  actual Islamists merging with Muslim society and claiming they are simply devout  individuals.
In the Arab world and the rest of the international  community, a clear distinction has been established between the "Islamist  militants" and the rest. 
Even the Islamists themselves are proud of this  terminology. Brotherhood, Salafists, jihadists, and Khomeinists all use this  term while disagreeing who among them deserves it. Hence, the concept is as  rooted as all well-established categories in Middle East politics.
So why  would Islamist lobbies in the United States wage a campaign to ban the use of  the term for what it means and force media, particularly the influential news  agencies, to refrain from identifying the militants as "Islamists"?
The  narrative strategy employed by the Brotherhood-inspired pressure groups, such as  CAIR, ISNA and others in Washington, is to deny the public the ability to  distinguish between Islamists and Muslims or to understand that there is an  ideological movement that is attempting to drive politics within a much wider  and diverse community. 
In short, the lobbies aim at establishing as an  accepted reality that all true Muslims are Islamists, and hence criticism  against their own brand of Salafism is a criticism against the entire  community. 
In the region, a long-established political narrative has  made a difference between Muslims who follow Salafism, and thus are called  Islamists, and the rest of the communities who happen to be Muslims but do not  subscribe to the Salafi Islamist brand. 
When the West has identified the  former brand or political ideology, it can operate strategically and isolate the  extreme from the mainstream.
However, by forcing the media and the  government in the U.S. to blur the difference, the Islamists will be wrongly  perceived as more religious Muslims than usual, not as an ideological current  with a political agenda.
This would have significant negative consequences on de-radicalization  domestically and clearly affect U.S. foreign policy. Washington will be  incapable of distinguishing the radicals from the moderates.
The AP move,  according to observers, "is part of a wider push to remove the capacity to  identify the Jihadi threat from the public narrative." We warned about this  propaganda warfare waged by the lobbies as early as 2005 in our book Future  Jihad, as well as in our 2007 book War of Ideas. 
Observers in the  region, particularly in Egypt, Tunisia, and Lebanon, noted that while an  uprising is brewing against the Brotherhood and the Salafists in the Arab world,  Western governments, particularly the U.S. bureaucracy, are making concession  after concession to the pro-Brotherhood lobbies in America.